What is Bounce Rate? Tips to Reduce Bounce Rate in Google Analytics

Many people believe that bounce rate is an important search engine ranking factor that tells Google a lot about the quality of your WordPress site. Maintain a low bounce rate, and Google will look favorably on your website in at least one way. However, if your bounce rate remains high, you will rank lower in Search Engines Results Page (SERPs). Having a high bounce rate also means you’re dealing with more issues than just rankings. In this article, we’ll give you some tips and techniques on how to reduce bounce rates on WordPress. Before we get into what bounce rate is and how to reduce it, it is important that we understand how bounce rate is actually calculated.

How is the Bounce Rate of Google Analytics calculated?

The bounce rate of a website is determined by dividing the number of single-page sessions by the total number of sessions on the platform. Taking an example, if a website’s homepage receives 500 visitors in a month and 250 of those visitors leave without visiting any other sites, the homepage’s bounce rate in Google Analytics is 50%. Now let us look at what bounce rate is.

What is Bounce Rate in Google Analytics?

It is a concept used in web traffic analysis in Internet marketing. Bounce rate is the percentage of all sessions on your site in which users visited just one page and submitted only one request to the Analytics server or single-page sessions separated by all sessions. This bounce rate is a single-page session separated by all sessions. It equals the total number of visits viewing one page only upon total entries to the page.

To put it in simpler terms for all the beginners, the bounce rate in Google Analytics is the percentage of your website’s visitors who have left the website without visiting a second page on the website.  

Is a high Bounce Rate a bad thing?

A higher bounce rate means you weren’t able to persuade the consumer to stay on the website and complete your call-to-action, that is buy your product. Thus a high bounce rate is debatable.

Yes, a high bounce rate is bad if the site’s performance depends on visitors visiting over one page. For example, if your home page acts as a link to the rest of your site (for example news articles, product pages, and your checkout process), you don’t want a high bounce rate. But a high bounce rate, on the other hand, is perfectly natural if you have a single-page site, such as a blog, or provide other types of content where single-page sessions are required and the viewers don’t need to go to a second page.

What is a Good Bounce Rate?

The type of website or industry can have a major effect on bounce rates. Taking an example, an eCommerce site’s average bounce rate could be 20-45 percent, whereas a landing page’s bounce rate might be as high as 90 percent! Remember, the lower the number, the better. People browse content and quit if they don’t find what they’re looking for, so blog posts usually end up having a higher bounce rate. Always try to have a good bounce rate to stay high on the Google rankings.

What are ‘low’ or ‘high’ bounce rates?

When a website has a high bounce rate, it means that visitors aren’t finding something that interests them and thus end up leaving without interacting with the site further. If a website’s bounce rate is low, it’s likely that users find the content to be important and useful, which encourages them to explore the website further by visiting many other sites.

Also Read: SEO Tips For Beginners

How to reduce the Bounce Rate?

There are multiple ways on how to reduce bounce rate in Google Analytics for your websites but here are a few major ones.

  1. Loading speed/time for the page

People get frustrated when a page takes a long time to load. The website visitor can end up leaving the website immediately if he or she lacks the patience to wait out the slow loading speed. This means that the bounce rate of Google Analytics is not good for you if your website takes too much time to load.

  1. Make sure your fonts aren’t too small

People will not move their attention to your blog just to read it if they are forced to squint to read the content on the website (no matter how outstanding it is). Rather than making that extra effort, they’ll most likely just bounce. Your font should be easy to go through and read, so keep it big.

  1. Make maximum use of the white space

On your website, white space is literally empty space. There’s nothing there — no widget, no footer, no blog content; just the background of your website. Google is the best example of a company that uses white space to its benefit. They want people to focus on one thing (searching), and nothing can get in the way. You can say that Google has the best bounce rate Google analytics through white space.

  1. Avoid misleading title tag

It’s as simple as it sounds. Avoid using title tags that do not perfectly line up with the content. When a visitor is misguided with totally different nature of content as compared to the title, they end up bouncing from the site. So every time you use a click-bait title, you end up with a bad bounce rate Google analytics, and your page ranks lower in Google searches.

  1. Mobiles are everything

Prioritize using mobile-friendly tools as over 57% of all internet traffic is from mobile devices. About half of your visitors could bounce because they can’t find their way around your website. Fortunately, most WordPress themes are sensitive out of the box these days.

  1. Add related ads to the website

It’s always a good idea to keep readers interested for longer! Perhaps the article they came across wasn’t quite what they were looking for, or they simply want to learn more. As a result, you can try to keep them on your site by adding some of your other relevant content. This is done at the end of the blog entries, typically using simple, old-fashioned links.

  1. Avoid pop-ups

If lowering your bounce rate is one of your top goals, avoid pop-ups. However, the last thing you can do is delete any pop-ups you have on your WordPress site without monitoring the results. Consider the trade-off between greater participation and fewer opt-ins. Then you can determine if it’s worth it to enable or disable it.

Here are few tips to reduce bounce rate in Google Analytics.