SMS marketing refers to the sending of campaigns of promotion as well as transactional message for the purpose of marketing with the use of text message.

The messages are meant for the purpose of the communicating offers which are time sensitive, alerts, and updates to people with consent to receive the messages from the business.

Text message has higher rate of opening as compared to email but the sender shall make sure that the message is not being sent in the odd hours of the day.

SMS marketing refers to the sending of campaigns of promotion as well as transactional message for the purpose of marketing with the use of text message.

The messages are meant for the purpose of the communicating offers which are time sensitive, alerts, and updates to people with consent to receive the messages from the business.

Text message has higher rate of opening as compared to email but the sender shall make sure that the message is not being sent in the odd hours of the day.

Put an end to email marketing loop: Although SMS and email are similar to a certain extent but their working is best in the tandem.

Smart phone ubiquity: In 2020, it was found out that 81% of adults own a smart phone in UAE. Thus, SMS is a good way to reach out to customers directly. Adding a link in the message simply connects the user with the business online.

High rate of engagement: The rate of engagement in SMS is astronomical in comparison to email. It was also found out that 90% of SMS messages are read out within 3 minutes after being received. Therefore, the success rate of this is high.