Tips to Increase Website Speed

Do you think that speeding up your website speed is not important? Think again!

A one second delay in your website speed can lead to:

  • 11% reduction in your website page views
  • 16% decrease in customer satisfaction, and
  • 7% loss in conversion for your business and brand.


So, instead of neglecting the slow website speed, it’s time to know how to increase website speed. Fast website speed is not just important for getting a better ranking at a search engine like Google, but it is also important for keeping your business profits high.

How to Increase Website Speed?

There are tons of different ways that can help you with website speed optimization. In this article, we will try to learn about seven major tips that can help you to improve your website speed. So, let’s get ready to increase the speed of your website:

HTTP request

As per research by Yahoo, it was found that almost 80% of your website’s page load time is spent downloading parts of the webpage like pictures, stylesheets, and scripts. An HTTP request is made for all these elements, one after another. Thus, more components on your webpage mean that it will slow down your website speed. The first step in minimizing the HTTP request is to know how much your site currently makes so that a benchmark can be set up. If you are using Google Chrome, you can use your browser’s developer tool to know the number of HTTP requests your site is making and then minimize it. 

How to minimize HTTP requests

Follow these steps to minimize HTTP requests.

  • Click on the page of your website that you want to analyze
  • Click on the “Inspect” button.
  • Click on the “Network” tab.
  • The “Name” column will show all files of the page.
  • The “Size column” will show the size of the file.
  • And the “Time column” will let you know about the time taken to load each file.

At the bottom end of the page, you will see the number of HTTP requests the website makes. Reducing this number of requests will help you to boost the speed and performance of your website.

Also Read: WordPress SEO Tips & Tricks for Beginners in 2021

Refer to the JavaScript Loading

Deferring a file means preventing pages from loading until other elements are completely loaded. If you want to defer bigger files such as JavaScript, make sure that the remaining content of your website can load easily without any further delays.  

If you are using a WordPress website, you can use the WordPress Rocket plugin to enable deferred JavaScript loading. All you need to do is to put a check in the box that is given next to “Load JS files deferred,” and it’s done.  

Reduce server response time

One of the biggest factors that plays an important role in page load is the amount of time DNS lookups take. DNS and Domain Name System is a server with a database of IP addresses and different associated hostnames. DNS lookup is the process of finding specific DNS records. It is almost similar to a computer looking for a specific phone number in a phone book. If you want to reduce server response time, you need to check the DNS speed comparison report to get an idea about where your service provider stacks up and to check which service provider offers better speed. A slow DNS speed can impact your overall web speed. Thus, try to switch to a faster DNS provider to speed up the process.

Use of CDN

CDN refers to the Content Delivery Network. CDN takes offloads from the service, and it can also supercharge your website’s performance. CDN functions by replicating static elements from your website on different servers placed globally. This way, when a visit will land at your website, it will fetch the content from the nearest server. This way, the website loading speed is dramatically decreased. Thus, it will enable an improved user experience, higher rankings in the search engine, and also minimal hosting cost for your website. Thus it would be best if you had a combination of the best web hosting and good CDN to optimize website speed

Image optimization

Image optimization is one of the best options to choose from if you want to improve your website speed. Larger size images on web pages are one of the non-technical reasons that pages load slowly. Larger size images can add extra load to your web pages, and thus, the page loading slows down. Thus, it is very important to optimize images to increase website speed. You optimize images easily without compromising on the quality of images. Use these optimization tips to get the best quality images without increasing page load time:

  • Try to save the images in JPEG format.
  • If you are an Adobe Photoshop user, you can use the shortcut key Ctrl+Shift+Alt+S to save an optimized image on the web. 
  • Crop images as per the page width size
  • Try to clean up the code by checking <img src=””> tags. 


Remove unnecessary plugins

Plugins help in adding extra features that are not available with default themes. But, having more plugins for your website can slow down the speed of your website. Most people don’t know this, but plugins can secretly install different tracking scripts to collect data, and it can affect your website page load time. Try to audit your plugin repository to check if the features you are using through extra plugins can be coded with your website theme. Using this procedure will help you to minimize page load time for your website.

Choose the right hosting.

Many new website users want the cheapest option for website hosting. While this is good for the beginning stage, it can hamper your website page loading speed afterwards. It would be best if you had to upgrade your website hosting option once your website starts getting traffic. Three major options are available when it comes to choosing to host. These options include:

  • VPS hosting
  • Shared hosting
  • Dedicated server

Most users try to go for shared hosting as it is the cheapest. Shared hosting is good if you have low traffic on your website. When you are choosing the VPS hosting option, you have to share the server with other sites. This can be a good in-between option if you lack resources. Dedicated hosting is the best option as you don’t have to share any resources with anyone else. With dedicated hosting, you have more space. Thus, choose to host services as per your website needs and the space you need. If you are expecting more traffic to your website, it is always recommended to go for dedicated hosting, or else your website loading speed will slow down.

All these tips can be highly beneficial if you want to improve your website speed. You don’t need to implement all these tips all at once. Go through your website and look for issues that are causing slow down in page speed and then, choose the best tip to get rid of the issue. 

Your website is an extension of your brand and business. Poor web speed can impact user experience, and you may lose traffic to your website. Thus, use all these options and let us know which one of these options worked best for you. We will be more than happy to provide you with lots of other tips that can improve the speed of your website.